Facebook is changing its video-ad strategy again, potentially amplifying tensions with many publishers who were already frustrated with their inability to earn significant money from videos posted on the platform. (WSJ)
Facebook will start testing ads before videos in January, the company said on Thursday. The ads, known as pre-roll ads because they run before the desired content, will only appear on videos in Facebook’s Watch hub, according to Facebook. (AdAge)
The company also announced Thursday that it is tweaking its mid-roll ads, and adjusting its newsfeed algorithm to surface more relevant video clips. (Variety)
Facebook, in a blog post, also said it was tweaking the kinds of advertisements that run in videos on the network. (Business Insider / Reuters)